How to pick a business name?

Do what the O/O Russians do. Mix up the 50 states abbreviations into a Vodka handle and pick 10-12 Abbreviations to use. ORKSCOPAKYLAUTOHMISMSWVNY trucking LLC
( Oregon Kansas Colorado Pennsylvania Kentucky Loisuiana Utah Ohio Mississippi Missouri West Virginia New York

 

Short and memorable.

 

So ... You want to use a name to register doing business as.... Make something up that is easy to remember, it doesn't have to be a name but initials like abc trucking.

 

The best one I've seen is nbs trucking. The logo was a bull inside a red circle with a slash through it, just like the no smoking sighs. Maybe not the most professional company logo, but definitely funny, and memorable. And considering that was twenty years ago, and I can still picture it, I'd say it was very effevtive.

 

I haven't seen them in a long time.

 

Whatever you pick get it registered as an llc. DBA's generally aren't filed with the patent office which means anyone else who likes the name could theoretically register it then sue you for copyright infringement. Filing an LLC is less than $500 in most if not all states.

 

Neither have I. They were probably another casualty of the fuel surge in the early 2000's. A LOT of companies folded from 98 to 02/03

 

A company name and logo had nothing to do with copyright infringement, it's a trademark. And doesn't matter if you are an llc, c corp, s corp, or sole proprietor. It won't protect your name and logo. That's a separate type of registration, independent of how your business is organized.

 

Thanks for correcting me all I know is my cpa said something along those lines of registering my llc so my stuff was protected